DJI OM 5 Smartphone Gimbal Stabilizer, 3 Axis Phone Gimbal, Built In Extension Rod

OverviewSZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences and Technologies Ltd. in full, more popularly known as its trade name DJI, which stands for Da-Jiang Innovations, is a Chinese technology company headquartered in Shenzhen, Guangdong, with manufacturing facilities throughout the world. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems and flight control systems. DJI accounts for around 70% of the world’s consumer drone market as of March 2020. Its camera drone technology is widely used in the music, television and film industries. The company’s products have also been used by militaries and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter. The company was founded in 2006 by Frank Wang. Born in Hangzhou, Zhejiang, he enrolled as a college student in the Hong Kong University of Science and Technology (HKUST) in 2003. He was part of the HKUST team participating in ABU Robocon and won third prize. Wang built the first prototypes of DJI’s projects in his dorm room, selling the flight control components to universities and Chinese electric companies. He used the proceeds to move to the industrial hub of Shenzhen and hired a small number of staff in 2006. The company struggled at first, with a high degree of churn among employees that has been attributed to Wang’s abrasive personality and perfectionist expectations of his employees. The company sold a modest amount of components during this period, relying as well on financial support from Wang’s family friend, Lu Di, who provided US$90,000 and managed the company’s finances. In 2009, DJI’s components allowed a team to successfully pilot a drone around the peak of Mt. Everest.